German Tribune

On Thursday, athletic-goods manufacturer Nike unveiled a new digital device, called the Nike+ FuelBand, which marks the company’s ongoing efforts to tap the increasing interest that athletes have, of late, been showing in devices that help them track their movements.

Priced at $149, the Nike+ FuelBand not only keeps a track of all of the user’s movements, including running, swimming, walking or dancing, but also gives them the ability to measure those movements and set personal goals.